Alkali Beauty is women-owned and run out of Santa Ana, CA! They have quality ingredients, amazing performance and house my absolute favorite product that is a must-have:

Unicorn Milk.

Hairstory houses

New Wash, a new way of cleansing your hair. The formula is 100% biodegradable, non-toxic ingredients, non-synthetic fragrance, and comes in recyclable pouches to refill your containers to lessen waste. They also have my favorite non-aerosol dry shampoo:

Powder!

Cult + King is a low-tox, refillable, botanical haircare line. Rest assured, this band of delightful humans respects the planet and donates 1% of total sales toward environmental organizations. My absolute favorite product is

Balm, a lovely moisturizing and styling product that is all-purpose.

Semi-permanent Color Depositing Shampoo and Conditioner! This is great for refreshing your hair at home in 2-5 minutes. Bummed that your hair is basically back to blonde? Use a shampoo or conditioner and it will replenish your color. The more often you use it, the more saturated the color, once you stop using it, it will fade with every wash. :)